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Sequences and approval

The agent writes the sequence. A person still says when it goes.

Cold email sequence software usually treats generation and dispatch as one movement. Here they are two: the Writer composes a personalised sequence for each lead, and every AI draft sits in a queue you read before anything reaches a recipient.

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Writing model
Claude Sonnet 5
Sequence length
1 to 5 steps
AI campaigns
Drafted, then approved
Template campaigns
You write, you schedule
Sequences - awaiting approval3 drafts
A faster route for your spare-parts ordersStep 1 of 3 · Writer ApproveEdit
Following up on the depot expansionStep 2 of 3 · Writer ApproveEdit
Last note from meStep 3 of 3 · Writer ApproveEdit
Nothing in this queue can reach a recipient until a person approves it.
Illustrative preview - approval queue before anything sends
Why generated outbound reads like generated outbound

Volume is easy to buy. A message worth answering is not.

Generation is no longer the constraint. The constraint is that nobody looks at the output before it carries your name into somebody else's inbox, and the recipient can tell.

  1. Personalisation that ends at the first name

    A merge tag in the greeting and a company name in the subject is not personalisation. It is a template with holes in it, and every recipient has seen the same shape a dozen times this quarter.

  2. One sequence pointed at an entire list

    The same three messages go to a founder, a buyer and an operations lead. Two of them were never the audience for that angle, and the sequence spends its follow-ups proving it.

  3. Copy that leaves before anyone reads it

    A model generates text and the tool sends it in the same movement. The first human to read that email is the person who was supposed to reply to it.

  4. Follow-ups written as an afterthought

    Step one gets the attention. Steps two and three get written in a hurry and land as a nudge with nothing new in it, which is the point where the thread is usually lost.

How a sequence is made

Four movements, and one of them is a person reading.

The pipeline runs Scout, Research, Strategist, Writer, then a human, then Sender. The order matters: the Writer never starts from a blank page, and the Sender never starts from an unread one.

  1. 01

    The brief arrives first

    Research collects what is known about the lead and the Strategist settles on the angle for that lead. Both are in place before a word of the sequence exists, so the copy has something specific to be about.

  2. 02

    The Writer composes the whole thing

    Subject lines, bodies and follow-ups are written as one sequence of up to five steps, on Claude Sonnet 5, using the research and the chosen strategy. Merge tags cover the fields that repeat in a predictable shape.

  3. 03

    The queue holds it

    AI drafts land on the paginated Sequences screen instead of going out. Each one can be read in full, edited, approved or rejected. A rewrite dialog and an alternatives panel are there for the drafts that are close but not right.

  4. 04

    Only approved text is sent

    The Sender picks up what a person signed off, sending through email accounts that belong to the same organisation and the same project as the campaign. Nothing else in the queue moves.

The approval gate

A queue is a control. A send button is only a hope.

The Sequences screen is where an AI campaign lives before it exists to anybody outside your organisation. Drafts accumulate there per lead, paginated, and each one is a decision rather than a notification.

  • AI campaigns produce drafts, never direct sends
  • Read, edit, approve or reject each draft individually
  • A rewrite dialog gives you another version of the same message
  • An alternatives panel offers other options instead of a blank rewrite
Sequences - awaiting approval3 drafts
A faster route for your spare-parts ordersStep 1 of 3 · Writer ApproveEdit
Following up on the depot expansionStep 2 of 3 · Writer ApproveEdit
Last note from meStep 3 of 3 · Writer ApproveEdit
Nothing in this queue can reach a recipient until a person approves it.
Illustrative preview - approval queue before anything sends
What the Writer is given

Good copy is mostly a good brief.

The Writer receives the research on the individual lead and the angle the Strategist picked for them. That is why the sequence can be specific: the specificity was gathered before the writing started, not invented during it.

  • One sequence per lead, built on that lead's own research
  • The Strategist sets the angle before the Writer opens the draft
  • Merge tags handle the fields that repeat across steps
  • The Analyst writes weekly findings to the knowledge base for later campaigns
Research - extracted profileCrawled
IndustryIndustrial equipment distribution
Size signalTeam page lists 20-50 people
Tech signalShopify Plus, HubSpot forms
Recent changeNew depot announced on the site
Strategist angle

Lead on the depot expansion, keep the ask to a 15-minute call, avoid discount framing.

Illustrative preview - research output for one lead
What changes

The gate is not friction. It is the reason you can use the output at all.

Drafts wait instead of leaving

An AI campaign fills a queue, not an outbox. The default state of generated copy in this product is unsent.

One sequence per lead

Each lead gets its own subjects, bodies and follow-ups, built from what was found about that lead rather than from a list-wide guess.

The brief comes before the copy

Research and a chosen angle exist before the Writer runs. The sequence is downstream of a decision instead of standing in for one.

Editing is part of the flow

A rewrite dialog, an alternatives panel and field suggestions sit inside the review step, so improving a draft does not mean leaving the screen.

Template mode stays honest about itself

Write the template, pick the recipients, activate the campaign, and scheduled messages can send automatically inside your configured limits. That is your decision, taken once, in the open.

Last quarter informs the next one

The Analyst records weekly findings in the knowledge base, and the Strategist draws on them when it picks the angle for the campaign after this one.

Works with
The questions this raises

How it behaves at the edges

An approval gate is only useful if you know exactly where it applies and where it does not. These are the boundaries.

  • AI mode

    A campaign generates hundreds of drafts

    The Sequences screen is paginated, so review is a list you work through. Each draft is approved or rejected on its own; there is no all-or-nothing switch on the campaign.

  • Template mode

    You wrote the copy yourself

    Once the template is written, the recipients are chosen and the campaign is active, scheduled messages can go out automatically within your configured limits. This is the mode where sending is not gated.

  • Nearly right

    The draft has the wrong tone

    The rewrite dialog produces another version of the same message and the alternatives panel offers options to pick from, so a weak draft is reworked rather than discarded.

  • Wrong lead

    The sequence should not exist

    Reject it. A rejected draft is not sent and does not sit half-approved waiting for somebody to remember what they decided about it.

  • Agency setup

    Several clients in one organisation

    A campaign starts only with email accounts from the same organisation and the same project, so an approved sequence for one client cannot leave through another client's mailbox.

  • Sequence shape

    You want a single message, not a chain

    A sequence runs from one to five steps. One step is a valid sequence, so a single-touch campaign is a length choice rather than a workaround.

The specifics

What the sequence layer actually is

The plain description, for the person who has to decide whether generated copy can carry their company name.

Writing agent
Writer
Model
Claude Sonnet 5
Campaign modes
AI drafting or template
Sequence length
1 to 5 steps
Per-step output
Subject and body
Personalisation
Per-lead research
Merge tags
Supported
AI drafts
Held for approval
Review screen
Sequences, paginated
Draft actions
Read, edit, approve, reject
Sending accounts
Same organisation and project
Pipeline position
After Strategist, before Sender

What writing and reviewing outbound stops looking like.

How each task is handled today compared with MyLeadTeam
TodayIn MyLeadTeam
A generator wired straight to a send queue, where the first person to read the copy is the recipient.AI drafts stop at the Sequences queue and stay there until a person approves them.
One sequence written for a segment, then aimed at everybody inside it.One sequence per lead, composed from that lead's own research and chosen angle.
Copy written from a blank document and whatever the writer could remember about the account.The Strategist sets the angle and the research is attached before the Writer starts.
Rewrites done in a separate chat window and pasted back in.A rewrite dialog and an alternatives panel inside the review step itself.
Follow-ups improvised later, once the first step has already gone out.The whole sequence of up to five steps is composed and reviewed together.
FAQ

Questions people ask about this

That depends on the campaign mode, and the difference is deliberate. In an AI campaign, no: the Writer produces drafts and every one of them waits in the Sequences queue until a person reads it, edits it, approves it or rejects it. Nothing leaves that queue on its own. In a template campaign, you write the message yourself, choose the recipients and activate the campaign, and the scheduled messages can then send automatically within the limits you configured. That is an operator decision taken up front rather than an approval gate on each message.

Get started

Let the agent draft it. Keep the last word for yourself.

Research feeds the angle, the Writer composes the sequence, and the queue holds it until you have read it. Sending is the one step the platform will not take on your behalf.

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