Read the company first, then earn the sentence.
The Research agent crawls the lead's own website and analyses what it finds. The Strategist turns that into an angle for this one prospect. Neither of them describes a company that was never read.
No payment method. No recurring charge. Your own SMTP, your own data.
- Source
- The lead's own website
- Research model
- Claude Haiku 4.5
- Angle and analysis
- Claude Sonnet 5
- No crawl
- No profile
- Lead discovery
- Sequences and approval
- What it connects to
- How data is handled
- First-party site crawl
- Knowledge base
- Semantic search
- Weekly cross-campaign analysis
Personalisation is not a merge field with a town name in it.
Every prospect can tell the difference between a message written for them and a message written for a list they happen to be on. The tell is not the greeting. It is whether the sender knows what the business actually does.
The same opener, sent to a thousand people
A template with a company name slotted into it still reads as a template. The recipient has had four versions of it this month, and the pattern is the thing they recognise.
Research that costs twenty minutes a lead
Reading a site properly works. It also puts a hard ceiling on volume, and it is the first task dropped in the week the pipeline actually needs filling.
A guess written down as a fact
Assuming a stack, a size or a growth story, then building the whole message on it. When the assumption is wrong the email is not merely generic. It is wrong in a way the reader remembers.
Lessons that never leave one campaign
What worked last quarter lives in somebody's memory or in a spreadsheet nobody reopens. The next campaign starts from nothing for no good reason.
Four steps between a domain and a sentence worth reading.
Research reads. The Strategist decides. The knowledge base remembers. Nothing is written until there is something real to write about.
- 01
Crawl the site itself
Research fetches the lead's own website with Cheerio. When a page renders in the browser rather than in the HTML, Playwright and Chromium render it first, and an optional Bright Data Web Unlocker fallback is available for sites that refuse a plain request.
- 02
Analyse what was read
Claude Haiku 4.5 turns the crawled pages into a company profile: industry, technology stack, pain signals and growth signals. The profile is built from what the site says, not from what a company of that type is expected to say.
- 03
Fail closed on the gaps
If the first-party crawl does not succeed, no company profile is generated. An empty result is more useful than a plausible one, because a plausible one gets quoted in an email as though it were checked.
- 04
Choose the angle
The Strategist, on Claude Sonnet 5, picks the approach, the tone and the type of call to action for this prospect, and queries the knowledge base for what has worked in earlier campaigns.
Four things the crawl can defend, and nothing past them.
Industry, technology stack, pain signals and growth signals. That is the shape of the profile, and each part of it traces back to a page that was actually fetched from the lead's own domain.
- Cheerio reads the HTML; Playwright and Chromium handle sites that render in the browser
- An optional Bright Data Web Unlocker fallback covers sites that resist a plain fetch
- Research runs on Claude Haiku 4.5; the Strategist and the Analyst run on Claude Sonnet 5
- No successful first-party crawl means no profile at all
Enrichment you can run on one lead, not only on a queue.
The pipeline enriches leads as they move through it, and the same research is available on demand from the interface when a single lead needs it now.
- Research domain runs enrichment for one lead, on request, from the interface
- Field suggestions, rewriting and an alternatives panel sit beside the text they change
- A campaign wizard drafts the setup and you edit what it proposes
- AI queries are limited per organisation and per user, so the cost stays bounded
The difference is that the email starts from something that was read.
A profile with a source
Industry, stack, pain and growth signals come from the prospect's own pages. If those pages were never fetched, there is no profile to quote.
Volume without the twenty minutes
The reading still happens for every lead. It happens at the pace of a queue rather than the pace of somebody's afternoon.
An angle chosen per prospect
Approach, tone and call to action are decided for this company, instead of one campaign voice applied evenly across the whole list.
A knowledge base that grows
Your own documents and your own results feed the store the Strategist queries. It is fuller in month three than it was on day one.
Weekly analysis instead of anecdote
Once a week the Analyst reviews performance across campaigns and writes what it finds back into the knowledge base for the next campaign to use.
A gate the model cannot open
Research improves what gets proposed. It does not decide what leaves: a person still approves every draft before it is sent.
What happens when the site does not cooperate
Enrichment is mostly a set of edge cases. These are the ones that come up in practice and how the pipeline behaves in each.
What the enrichment layer actually is
The short version, without adjectives, for the person who wants to know what runs and on what.
- Crawler
- Cheerio over first-party HTML
- Rendering fallback
- Playwright and Chromium
- Hard sites
- Bright Data Web Unlocker, optional
- Research model
- Claude Haiku 4.5
- Strategist and Analyst
- Claude Sonnet 5
- Profile rule
- Fail-closed, no crawl no profile
- Knowledge uploads
- PDF, DOCX, images, txt
- Embeddings
- Voyage AI voyage-3-lite
- Vector size
- 512 dimensions
- Semantic search
- JSONB and cosine_similarity SQL
- Cross-campaign analysis
- Weekly
- AI query limits
- Per organisation and per user
What the research part of your process stops needing to be.
| Today | In MyLeadTeam |
|---|---|
| An assistant reading websites and pasting notes into a spreadsheet column. | The crawl and the analysis run per lead, and the profile sits on the lead record. |
| A vendor's guess about a company, bought by the row and never checked. | A profile built from the company's own website, or no profile at all. |
| One campaign voice applied evenly to every prospect on the list. | An approach, a tone and a call to action chosen per prospect by the Strategist. |
| A folder of case studies and briefs nobody reopens before writing. | PDF, DOCX, image and text uploads, chunked, embedded and searched semantically. |
| A retrospective that happens when somebody has time and decides nothing. | A weekly cross-campaign analysis written back into the knowledge base the Strategist queries. |
Questions people ask about this
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Write to a company you have actually read.
Let the crawl do the reading, let the Strategist pick the angle, and keep the final word with the person who signs the message.
No payment method or recurring charge during early access.