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Company research

Research you can check before you approve.

What a company publishes about itself is kept with the page and the date, ready to quote. The AI’s reading stays a labelled note. Every email is checked against the research before it reaches you.

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From the company's own description to the first line of the email. The reading stays apart.Example records

What an email stands on

Three kinds of source, each with its own rule.

On these pages the company’s own words get a solid line, signals a dotted one and the AI’s reading a dashed one.

  • Published by the company

    What it isIts name and description as its website publishes them, and sentences from its own pages.

    How an email may use itAn email may state it, with numbers, names and events as published. Kept with the page and the date; after 90 days it no longer backs an email.

  • Public signals

    What it isRecent news headlines that name the company, its public GitHub activity and its DNS records.

    How an email may use itAn email may mention it only as something seen, for example “I saw a headline that…”, not as a fact about them.

  • The AI's reading

    What it isIndustry, size, likely pains and the angle, read from the pages it fetched.

    How an email may use itShapes the angle or a question. Labelled as a reading for you to check, never as a published fact.

Every email is held to these rules.

Every email the AI writes, first emails, follow-ups and rewrites you ask for in Review, is checked against the research before you see it: its statements about the company need a source, and numbers, names and events must match it. A draft that fails is rewritten once; if it still fails, it waits in Review with each statement named. A rewrite you asked for that fails leaves the draft you had. See a held draft

When there is nothing to read

It stops and says why, instead of guessing.

If a company’s site does not answer, returns almost no text or never names the company, research stops before any AI analysis. The company is held for review with the reason, and no AI-processed lead is used.

No website
Nothing to read, so no research and no draft. Add a website to go on.
Site not readable
Correct the address and research again, or use Retry AI start for its campaign.
Read, but unclear
If the AI cannot tell what the company does, it is held for review rather than drafted.
Lead · OldhamProject · Ledger & Co

Mossley Packaging & Print

Dev Patel ·mossleypackaging.example

Held for review

Research

Research stopped before any AI analysis: the website did not answer within 10 seconds. Check the website address, then research again.

In an AI campaign

Manufacturers NW - payroll

Held for review, so no drafts were written for this campaign. Retry AI start researches the company again for this campaign and writes drafts if it passes. An AI-processed lead is used only when drafts are written.

Retry AI start
A company whose website did not answer: the reason, the hold in its campaign and the way back.Example records

Deep Research

Need more on one company? Run Deep Research.

From a lead’s panel, Deep Research reads more of the website and checks more public sources. When it finishes, the lead shows which sources were used and which were unavailable. It needs a website, and it is not counted as an AI-processed lead.

Deep Research sources

brennanprecision.example

  • Company websiteUsed
  • NewsUsed
  • GitHubUnavailable

Example records

Questions

About the research.

Will the AI make things up?
It can get things wrong, so every email it writes is checked before it reaches Review: first emails, follow-ups and rewrites you ask for in Review. Statements about the company must come from a source the research found, and numbers, names and events must match it. A draft that fails is rewritten once; if it still fails, it waits in Review with each statement named, and a rewrite that fails leaves the draft you had. The AI's reading is labelled as a reading, and nothing in an AI campaign sends until you approve it.
Can I see which page a finding came from?
What the company publishes about itself is kept with its page and the date it was read. The AI's reading is labelled as a reading. Deep Research lists the sources it used and the ones that were unavailable.
Which sources does research read?
The company's website (the home page, about and team pages and a couple of others), Google News headlines, public GitHub activity and DNS records. To look a company up, its name and domain are sent to those services.
What is the difference between no website and a site that cannot be read?
A company with no website has nothing to read, so it is not researched or drafted. A company whose site does not answer, returns almost no text or never names the company is held for review with that reason; correct the address and research it again, or use Retry AI start for its campaign.
Does research use AI-processed leads?
Research for a company in an AI campaign is part of one AI-processed lead, together with the angle and up to three emails. A company with no website, a site that could not be read, or a company held for review instead of being drafted does not use one. Deep Research on a single lead is not counted.
Are companies I import researched?
When you choose Send to research in Leads or add them to an AI campaign. You can also run Deep Research on any imported company that has a website.

Next: review and approval

Compare the email with the research, then approve

Every email in an AI campaign waits for you. Change any word before it goes.

How approval works

See research on your own market.

Early access is by invitation. Tell us about your business and the companies you want to reach, and we reply by email.

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